94% of business-to-business marketers since 2017 use LinkedIn to distribute their content. It was launched on May 5, 2003, by Reid Hoffman and Eric Ly, receiving financing from numerous venture capital firms, including Sequoia Capital, in the years following its inception. We’re proud to highlight the people, products and partnerships strengthening communities and driving impact across Washington. Collected on behalf of the state as part of transactional sales of taxable goods and services for FYE 2025.
LinkedIn also allows users to research companies, non-profit organizations, and governments they may be interested in working for. In October 2012, LinkedIn launched the LinkedIn Influencers program, which features global thought leaders who share their professional insights with LinkedIn’s members. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. In 2014, LinkedIn retired InMaps, a feature which allowed you to visualize your professional network. In November 2010, LinkedIn allowed businesses to list products and services on company profile pages; it also permitted LinkedIn members to “recommend” products and services and write reviews. In October 2008, LinkedIn enabled an “applications platform” which allows external online services to be embedded within a member’s profile page.
A particular emphasis is helping users with their LinkedIn profiles. Some users hire a professional photographer for their profile photo. In October 2013, LinkedIn announced a service for iPhone users called “Intro”, which inserts a thumbnail of a person’s LinkedIn profile in correspondence with that person when reading mail messages in the native iOS Mail program. For example, users can search for second-degree connections who work at a company they are interested in, and then ask a specific first-degree connection in common for an introduction. Users can find jobs, people and business opportunities recommended by someone in one’s contact network. A company spokesperson stated that LinkedIn has always allowed users to control how their data is used and has now provided UK users with an opt-out option.
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- In September 2021, LinkedIn discontinued LinkedIn stories, a feature that was rolled out worldwide in October 2020.
- This short guide will show you how LinkedIn can help you with your professional future.
- The new version was meant to make the user experience similar across mobile and desktop.
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LinkedIn launched its carousel ads feature in 2018, making it the newest addition to the platform’s advertising options. Since 2017, that step has been removed from the connection request process – and users are allowed to connect with up to 30,000 people. The new plugin allowed potential employees to apply for positions using their LinkedIn profiles as resumes. Such data may include the ratio of female to male employees, the percentage of the most common titles/positions held within the company, the location of the company’s headquarters and offices, and a list of present and former employees.
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LinkedIn has also been praised for its usefulness in fostering business relationships. LinkedIn provided the City of New York with data from economic graph showing “in-demand” tech skills for the city’s “Tech Talent Pipeline” project. The ultimate goal is to make the world economy and job market more efficient through increased transparency. The goal was to create a comprehensive digital map of the world economy and the connections within it.
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At LinkedIn, your growth is built into the job. Join the team that’s redefining possibility, using responsible AI and the world’s most dynamic talent network to connect our members to opportunity. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. In May 2023, LinkedIn announced that it would be phasing out the app by 9 August 2023. Since Autumn 2017 job postings from western countries for China aren’t possible anymore.
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People connected to each of them are “second-degree connections” and persons connected to the second-degree connections are “third-degree connections.” This forms a user’s internal LinkedIn network, making the user’s profile more likely to appear in searches. In July 2011, LinkedIn launched a new feature allowing companies to include an “Apply with LinkedIn” button on job listing pages. According to Jack Meyer, the site has become the “premier digital platform” for professionals to network online.
LinkedIn’s capabilities have been expanding so rapidly that a cottage industry of outside consultants has grown up to help users navigate the system. It can strengthen a user’s LinkedIn presence if they belong to professional groups on the site. A contrasting report suggests that a personal brand is “a public-facing persona, exhibited on LinkedIn, Twitter and other networks, that showcases expertise and fosters new connections.” Career coach Pamela Green describes a personal brand as the “emotional experience you want people to have as a result of interacting with you,” and a LinkedIn profile is an aspect of that. In January 2013, LinkedIn dropped support for LinkedIn Answers and cited a new ‘focus on development of new and more engaging ways to share and discuss professional topics across LinkedIn’ as the reason for the retirement of the feature.
Since September 2012, LinkedIn has enabled users to “endorse” each other’s skills. In response hiQ sued LinkedIn in the Northern District of California in San Francisco, asking the court to prohibit LinkedIn from blocking its access to public profiles while the court considered the merits of its request. In November 2024, Linkedin challenged Australian legislation which sought to ban under-16’s from social media platforms on the grounds that it does ‘not have content interesting and appealing to minors.’ However, following ICO feedback, LinkedIn paused this practice for UK users.
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Roslansky further stated that this decision would result in the creation of 250 job opportunities. LinkedIn later stated that this is not a breach, but scraped data which is also a violation of their Terms of Service. In June 2021, PrivacySharks claimed that more than 700 million LinkedIn records were on sale on a hacker forum.
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The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts, and business pages. In October 2008, LinkedIn revealed plans to open its social network of 30 million professionals globally as a potential sample for business-to-business research. This change means LinkedIn is a more proactive networking site for job applicants trying to secure a career move or for salespeople wanting to generate new client leads. Before the 2017 new interface was launched, LinkedIn encouraged connections between people who’d already worked, studied, done business, or the like.
Users can obtain introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third-degree connections). The court served a preliminary injunction against LinkedIn, which was then forced to allow hiQ to continue to collect public data. The letter demanded that hiQ immediately cease “scraping” data from LinkedIn’s servers, claiming violations of the CFAA (Computer Fraud and Abuse Act) and the DMCA (Digital Millennium Copyright Act). In 2013, a class action lawsuit entitled Perkins vs. LinkedIn Corp was filed against the company, accusing it of automatically sending invitations to contacts in a member’s email address book without permission.
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- LinkedIn launched its carousel ads feature in 2018, making it the newest addition to the platform’s advertising options.
- In November 2024, Linkedin challenged Australian legislation which sought to ban under-16’s from social media platforms on the grounds that it does ‘not have content interesting and appealing to minors.’
- In 2014, LinkedIn announced they were going to be removing Product and Services Pages paving the way for a greater focus on Showcase Pages.
- LinkedIn CEO Jeff Weiner acknowledged in a blog post that they would have to censor some of the content that users post on its website in order to comply with Chinese rules, but he also said the benefits of providing its online service to people in China outweighed those concerns.
- Some users hire a professional photographer for their profile photo.
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• Take part in events such as online workshops or seminars. Stay up-to-date with professional news and trends Clicking here will expand the ‘stay up-to-date with professional news and trends’ section. 4 people are hired every minute on LinkedIn.
LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. “LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today”, according to Forbes. In June 2014, the company announced its “Galene” search architecture to give users access to the economic graph’s data with more thorough filtering of data, via user searches like “Engineers with Hadoop experience in Brazil.”
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LinkedIn allows professionals to build exposure for their brand within the site itself and on the World Wide Web as a whole. In September 2021, LinkedIn discontinued LinkedIn stories, a feature that was rolled out worldwide in October 2020. According to the company’s website, LinkedIn Referrals will no longer be available after May 2018.needs update In 2014, LinkedIn announced they were going to be removing Product and Services Pages paving the way for a greater focus on Showcase Pages. In December 2011, LinkedIn announced that they are rolling out polls to groups. In January 2011, LinkedIn acquired CardMunch, a mobile app maker that scans business cards and converts into contacts.
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However, in some cases, it could refer to sanctioned applications featured on a user’s profile page. The “gated-access approach” (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build vegas casino trust among the service’s users. In May 2017, LinkedIn sent a Cease-And-Desist letter to hiQ Labs, a Silicon Valley startup that collects data from public profiles and provides analysis of this data to its customers. In December 2025, Linkedin launched an AI job searching feature, very similar to the feature Braging, Linkedin’s main competitor, launched in earlier 2025. However, LinkedIn stated that “We have investigated an alleged set of LinkedIn data that has been posted for sale and have determined that it is actually an aggregation of data from a number of websites and companies”.
It is testing a potential social network revenue model – research that, to some, appears more promising than advertising. LinkedIn also publishes data-driven annual rankings of the Top Startups in more than a dozen countries, based on “employment growth, job interest from potential candidates, engagement, and attraction of top talent.” In the site’s parlance, two users have a “first-degree connection” when one accepts an invitation from another. Typing the name of a company or organization in the search box causes pop-up data about the company or organization to appear. The number one mistake people make on the profile is to not have a photo.